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LETTER- Don't diss Bill McDonough

Published November 6, 2008 in issue 0745 of the Hook
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Are you kidding me?! The Hook has repeated this story on Bill McDonough from another publication [October 30: "Fast Company does demo job on McDonough"] and regurgitated it back to us prior to doing any research on your end. How irresponsible is that?

And the reason for demolishing McDonough? He has done what to who? Author Danielle Sacks doesn't like his hair?

Of all the truly amazing accomplishments this man has achieved, she spotlights his struggle with raising an umbrella!? Do I care if he is capable of that?

She finds a "Nike exec" to give her negative feedback. Well, with little effort, I could find you 10 who would sing his praises. Ditto for the professor that she finds.

The China incident? Want the facts? They paid McDonough a small fee to design the village. He had no control over the actual construction, and it was not completed according to his instructions. So, yes, it has not worked out according to the initial hope, but the fault does not belong to McDonough.

Those little intricacies really ought to be verified. You take a man who has spent his life attempting to make this world a better place for my children, and you throw mud in his face. There are more deserving recipients.

We should be proud to have William McDonough in our community. No matter what his hair looks like blowing in the wind.

Heather Bowen Bolus
Albemarle
hezbo@comcast.net

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Comments

                     
mike mcallister11/6/2008 10:44:22 AM

While it's undoubtedly true that McDonough (and his partner Michael Braungart) has contributed much to the spreading of the sustainability message, it is also sadly true that this has been done at the expense of many pioneers who conducted the original work (i.e.: built the foundation) on which McDonough (and Braungart) are making money and gaining their reputations. What's even more disheartening - not to mention unethical - is McDonough's taking terms and ideas from others (particularly the term 'Cradle to Cradle') and obtaining trademarks and/or copyrights on them - thereby denying proper attribution to their creators.

That's called stealing. And it's wrong. Period.

The world is suffering from humanity's wasteful, filthy habits. Bravo to those who hope to turn this around. But I have no sympathy for those who do it at the expense of the true pioneers such as Walter Stahel (of the Product-Life Institute).

Another sad story is that of Frederich Schmidt Bleek (formerly of the Wuppertal Institute) who had virtually his entire life's work stolen from him and published under another person's name (his former boss at Wuppertal).

No matter the desire of people to spread the sustainability message, it should not be done by stepping on those who came beforehand. McDonough is only receiving his come-uppance for trying to take center stage. Nothing more nothing less.

readabit11/7/2008 12:53:38 AM

Malcom Wells and many others were promoting similar ideas years before anyone had ever heard of McDonough. McDonough would have the world believe that he single handedly invented "green architecture" though. What a crock. Think he came up with that green roof idea? Not hardly!

http://www.malcolmwells.com/

http://www.vsb.cape.com/~nature/greencenter/newalchemy.html

There are many more very important pioneers whose work is readily available for you to read if you back off the hero worship for a while and do a little research. Ian McHarg and Victor Olgyay immediately come to mind. I personally think that Fuller suffered from the same ego problem that McDonough has and wouldn't recommend wasting too much time reading his drivel, but he arguably laid much of the foundation for popular acceptance of the sustainability message.

Heather Bolus11/10/2008 7:58:01 AM

McDonough may not be original but NO ONE has had the success at promoting these ideas that Bill has and no one has ever come close to making them mainstream or commercially accepted like Bill is able to.

So what difference does it make where the thought originated... if that is the case in some instances.... as long as it is put into practice? At this point, it's all about getting the results!

Jealousy of "success" is pathetic.

Bullfrog11/14/2008 8:24:22 AM

Readabit, you need to get a clue. Saying Bill McDonough thinks he "came up" with green roofs is like saying Tim Gearhart thinks he came up with chocolate. Complete nonsense and unfounded. However, what the two of them have in common is that they both took an existing product and brought it to new heights. You cannot argue the fact that Bill is responsible for the largest green roof installation in North America.

And by the way, Bill has NEVER called himself a "Green Architect". It is the public that has put that moniker on him. Sustainability, and Cradle to Cradle, is much more than just "Green", so I suggest you "read a bit" and educate yourself before you spout off about people and situations of which you know little.


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