On the next three Wednesdays this month, Dish asks that you to take a flying leap at a rolling donut.

Now, hold on, wipe that scowl off your face and let us explain….

Donut merchant Matt Rohdie reports that the column we did on his new mobile donut business, Carpe Donut [THE DISH- Carpe Donut: Rolling wagon seizes the day, February 21], made a few mouths water.

“Jen and I have been getting a lot of positive response from folks who know about the business,” he says, ” and publicity is always welcome for a start-up like ours.”

Of course, the challenge here is knowing where and when the red donut truck that Rohdie and his family have affectionately, and appropriately, named Gypsy will next appear. Eventually, Rohdie says donut fans will be able to track their whereabouts online at www.carpedonut.argon.org, but for now he’s happy to give his coordinates to Dish. On the next three Wednesdays (March 5, 12 and 19) Gypsy will be parked on the corner of Emmet Street and Ivy Road, across from the UVA tennis courts, from 8am to 7pm.

“We would, of course, be honored to fry everyone up some hot ones then and there,” says Rohdie.