Friday night light: High school sports mag kicks off
published 4:11pm Thursday Aug 27, 2009
As the economy has tanked, traditional print media is gasping for air. So why not start a new niche magazine? That was the thinking of two former Daily Progress sports writers. On Thursday, August 27, the high school sports-centric Scrimmage Play hits the stands.
Bart Isley and Ryan Yemen, both 25, know all too well the dire predictions for print publications.
“Print is failing because news can be covered so easily on CNN,” says Yemen.
“Our theory,” says Isley, “is print media can still work if it’s of high quality and focuses on certain things. Our coverage is local and very specific.”
With the help of stringers, Isley and Yemen plan (more)



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