Blue Ridge Outdoors mag gets Colorado cousin
Blue Ridge Outdoors owner Blake DeMaso says hard times for business are great times for the outdoors.FILE PHOTO BY LINCOLN BARBOUR
Times are tough for publications these days. Just ask Creative Loafing, the alt-newspaper chain that filed for bankruptcy last month, or read any number of articles on declining circulation among even the biggest names in news.
But all this doom and gloom doesn’t have Blue Ridge Outdoors owner Blake DeMaso down. In fact, he’s so optimistic he’s launching a new monthly magazine to cover outdoor life in Colorado. Based in Boulder, Elevation Outdoors will hit stands throughout Colorado in February, and DeMaso is confident the time is right.
“Historically, outdoor markets do well during recession times,” says DeMaso. “People tend to go outside instead of taking bigger vacations, they’ll go hiking or biking.” Because Elevation will, like Blue Ridge Outdoors, be a free publication, “we’re well positioned (more)



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