'Brand X': Name the new Hook personals

Published January 12, 2006 in issue 0502 of The Hook

Ever notice how lame the local personal ads are? The Hook has.

By the end of February, we're putting an end to boring personals and bringing back the love. And we want to share some with you.

Our revamped personals section will need a new name, and that's where you come in.

We looking for a name that conveys fun and romance– not a name that conveys sleaze and randomness like our current personals which are unfortunately dubbed "The HookUp Personals." Ugh!

Our new personals will have a strong online component to facilitate interconnections– a real community of romance.

The name does not need to contain the word "personals." It could be something like "LoveLand," "Piedmont Love Potion," or the "Mate-o-Matic."

At this point, you should be able to see why we desperately need your help! So put on your thinking cap, think your lovin' thoughts, and let your suggestions roll in. Send in as many ideas as you like.

Prizes and such

The winner whose suggestion is adopted will receive a $75 gift certificate to dine at Kiki, a hip new bistro on the Downtown Mall, and $100 in cash to spend on your special someone, or yourself!

Plus the biggest reward of all: you'll be at least partly responsible for an explosion of love and affection.

The winner will be judged by a Hook panel, and everyone who enters by email will be notified by the end of the day Wednesday, February 15. Like everyone else who signs as charter users of the new system (no purchase necessary), entrants will have a chance to win a free vacation.

Deadline: 5pm, Tuesday, January 25.

Send to:

We prefer to receive entries via email, but you can also mail your entry to:

Personals Contest

The Hook

100 Second St. NW

Charlottesville, VA 22902

(Questions? 295.8700x229)


2nd st nw . charlottesville va 22902 . 434.295.8700 . fax

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