My Dog Lucy: Genuine tunes, tight craft

I would like all red-blooded American consumers out there who are taught to buy and sell with complete disregard for the consequences and repercussions to please join in this chant: Bigger is Better, Faster is Better! That's right, now pump your fist in the air, wave your arms like you just don't care...

...Or you can cower in the corner with the rest of us small-timers who completely disagree with that sheep mantra. I'll be in the corner too, hovering over my diskman, listening to some independent music from a small band on a small label (maybe no label at all). They may not have the glam and glitz of corporate-funded, major label soul-sellers, but then again, quality and longevity often come with a much lower price tag.

On Saturday, the price tag on quality was a mere $6 for My Dog Lucy at the Outback Lodge. The occasion: their third independent album. No bells, no whistles, just rock n roll in-your-face loud all night. Thank god for MDL, because the opening band, Cinema 8, was lame. To their credit everyone in Cinema 8 (with the exception of the bassist, who remained expressionless) made the funniest faces when they performed. I suppose that's entertaining.

But I digress. Here we have standing in front of us four individuals who obviously have spent a great deal of time on their craft. There's no denying how tight they were. Very seldom did a member play through a drop or miss a cue. The guitarists tuned between songs. The songs made sense– no out-of-whack key changes or self-indulgent solos. No socio-political platforms mounted for the sake of soapbox cynicism. They didn't jump around the stage like a bunch of knuckleheads on uppers more worried about "rocking out" than hitting the right cord.

My Dog Lucy has no gimmicks. What they do have are good songs with memorable hooks and fans who truly appreciate their honesty and genuine attitude on stage. I find those qualities invaluable and endearing.

Alas, Sunday morning I wake again to find myself bombarded with pop culture and cookie-cutter groups on mainstream radio and television. Even the X-games don't represent the underground like they used to. Getting caught up in the hype, you can forget that quality and longevity don't have to take a back seat to something made out to be bigger or faster.