Events such as this April 30 roller derby have helped the former Ice Park make money.
Could a competitor put the hurt on the Pavilion?
photo by Hawes Spencer
When the venue formerly known as the Charlottesville Ice Park got a new owner last summer, he promised that melting the ice each summer for other activities would help the perennially money-losing facility turn a profit. True to his word, he says the renamed Main Street Arena has already begun operating profitably thanks to a variety of non-ice events including an antique show, roller derbies, and Mixed Martial Arts (MMA) fights.
Now, Fridays downtown are about to get a little bit country as the Arena is partnering with Coors Brewing Company to present Finally Fridays, a new country music concert series that's free.
With its shows running from 5-9pm and its golden refreshments flowing, the series is set to compete with Charlottesville mainstay Fridays After Five, although Arena owner Mark Brown says he hopes the Finally Fridays' indoor venue (including air conditioning!) and country-only line-up– including Sweetwater on July 1 and Iron Horse on July 8– will bring in new foot traffic, particularly those whose boots are made for walking.
Finally Fridays willl run through August 26, but it kicks off June 24 with Sunny Sweeney, a rising star who's already garnered national acclaim. Her hit “From a Table Away” rose to the Top Ten of Billboard’s “Hot Country” chart, and the artist herself made Maxim magazine’s list of “hottest women in country music.”
Good thing that the Arena's ice has already melted!