NEWS- Search and destroy: Scottie Griffin battles online rep

Former Charlottesville School superintendent Scottie Griffin is trying to get negative comments and articles removed from local blogs and newspaper websites.

It appears former Charlottesville School superintendent Scottie Griffin has been Googling her name, as have her potential employers, only to be reminded of something she might rather forget. Unfortunately for Griffin, we live in a brave new world where search engines like Google do not forget, and where unflattering or damaging information can remain online for years.

But Griffin appears to be fighting back.

Recently, a company called ReputationDefender contacted the Hook via email requesting that an article in which Griffin is mentioned be removed– or at least that her last name be omitted, and that our webmaster keep it from showing up on search engines.

"We are not interested in censoring news articles or anyone's creative talents," wrote "Nick F." "However, if someone were to use a search engine to look up her name, this article turns up."

While the Hook published a number of stories about l'affaire Griffin, which cost Griffin her job and the City $291,000 to cancel her contract, Nick F. was more concerned about a humorous aside that Hook music editor Vijith Assar made in a review of the 2005 Rolling Stones concert at Scott Stadium, citing "the most formidable pyrotechnics the town has seen since the departure of Scottie Griffin."

"It doesn't seem necessary to use her name in an article about The Rolling Stones," wrote Nick F.

Ironically, it was the lack of background information on Griffin that may have led to her resignation, and regret by the Charlottesville School Board that such info had not been readily available before she was hired in 2004 (even though the Board paid a five-figure sum to a head-hunting firm).

After 10 months on the job, and following growing criticism of her management style by parents and administrators (amid counter-charges of racism), reporters at the Daily Progress and the Hook learned that Griffin had had similar conflicts with colleagues and parents in other school systems. In fact, she had been involved in at least two lawsuits in two previous positions, and was the subject of a student/parent protest demanding her removal at another.

But by July of this year, the Charlottesville School Board seemed to have improved its vetting efforts. Before inking a contract with a would-be principal of Greenbrier Elementary, it yanked an offer to Debra L. Duncan over concerns that she might have impeded a murder investigation that hit close to home.

Anyway, this entreaty from ReputationDefender seemed like a bold request to us, so we tracked down the sender, Nick F.

"We're sorry," said Nick Field, who handles search efforts for the company. "I didn't realize I was contacting a newspaper. I thought it was a blog."

Since 2005, the company has been helping people clean up their online reputations, charging $10 to "search" and $30 to "destroy" potentially damaging information that pops up on Internet searches and on websites like and The company's approach is primarily non-legal; Field employs a kind of "guilt-trip" methodology, referring clients to lawyers only as a last resort.

Field says the company "doesn't bother with newspapers," as they recognize the First Amendment issues in play, but they tend to be a little more forceful with managers of blogs.

Indeed,, a Charlottesville news site run by Waldo Jaquith, has also been the target of Field's emails:

"Scottie Griffin has been looking for new employment, and whenever her potential employer looks her up, the articles on appear, usually at the top of search engines, and are quite damaging to her both personally and professionally," writes Field.

Jaquith says he's received two such emails requesting that posts about Griffin be removed, one of which he ignored, and to the other he replied, "Hell, no."

"I was sorely tempted to blog about this whitewashing attempt, but I decided to hold off," says Jaquith. "If I receive another demand from this company again, though, I intend to write about it."

According to Field, Jaquith won't have to worry, as the company has a policy of backing off when they get that kind of response. "We don't let it get hostile," he says.