The Progress slims down
It seems like only yesterday that the Daily Progress unveiled a much heralded redesign, complete with an insert to help readers fully appreciate the enormity of the changes. But that was January 20, 2003, and ever one to keep up with journalistic fashions, the DP has changed its look again.
The first issue of the new and improved Progress (right) hit the newsstands November 13. Gone is the blue border that seemed so fresh, so...USA Today in 2003. Darker now is the "What's Next" column, its subheads more somber sans the blue. The date bears a funereal black band, as if to say, the party's over, kids. And yet, the revamped Progress is not all sober black and white: playful pink-and-blue teaser boxes atop the masthead tempt the reader to peek at "Pupils learn about Jefferson."
Most subtle is the DP's trimmer look, a good half-inch narrower. Newspaper readership may be shrinking, but the feisty Progress shows us that it can shrink, too.