DMB takes Europe
Dave Matthews Band may be one of the biggest touring acts in the nation, but across the pond? Let's just say they don't have quite the draw. The band may be hoping to change that with its 2007 tour. After two weeks in Australia in late March and April, DMB will rest up for a month before heading to Ireland, Portugal, and Belgium. The grand finale: a May 30 performance at famed Wembley Arena in London.
Waldo Jaquith, founder of the award-winning DMB fansite nancies.org, says the band's last effort at attracting European crowds– for the album Everyday in 2001– was a disaster, after their label attempted a marketing campaign consisting of signs asking, "Who is Dave Matthews?" The problem, Jaquith says: "Nobody cared."
Now that DMB is freed from their Sony/BMG contract outside of the U.S., Jaquith believes the upcoming European tour could mean "they decided that they're ready to take their global promotion into their own hands."
"Last time they were playing clubs," he says, "so Wembley is a big step in the right direction."
Reaching out to new English speaking audiences makes good sense, says Jaquith.
"They've peaked in the U.S.," he says. "How do you get any more popular than the Dave Matthews Band?"