Pursue: A brand for Charlottesville
It's not quite "Virginia is for lovers," but the Charlottesville Albemarle Convention and Visitors Bureau unveiled the fruits of a 22-month, roughly $65,000 branding strategy this morning at a breakfast with the region's movers and shakers.
The slick, new logo is supposed to evoke the domes of the Rotunda and Monticello, and the nearby mountains. Charlottesville is the focus of our new brand, ditching the unwieldiness of including Albemarle in every city/county venture (see convention center name). And by adding Virginia, that will help with brand confusion over which state we're in."Pursue Charlottesville" is the new mantra for the region, and that comes with its own graphic, evocative of Declaration of Independence script. So Jeffersonian.