Snocap partners with every indie label ever (sort of)
Snocap, the (legal) internet music delivery service started by Napster creator Shawn Fanning, has reportedly reached an agreement with independent record labels allowing them to provide media distribution for a new coalition called Merlin. The deal was announced earlier this week at the Midem music conference in France. The group says that it intends to act as the "fifth major" record label, using its collective bargaining power to allow the little guys to compete with Vivendi, Sony BMG, EMI, and Warner.
Details are still scarce, but the partnership appears to mirror the deal Snocap struck with the social networking service Myspace.com, and essentially has Snocap providing Merlin affiliates with their "Mystore" product. A similar partnership announced late last week has Snocap providing their stores to users of the music-oriented social networking site ReverbNation.com.
Hook readers will remember last month's cover story detailing the connections between Snocap and some local venture capitalists, and music folk around town are all chattering about their involvement in the Hook's ongoing Online Battle Of The Bands competition.