Bold City slogan retired
For three years now, ever since Frommer's ranked Charlottesville the #1 place to live in America, the City has sported the slogan: City of Charlottesville: The Best Place to Live in America."
However, it what might qualify as a "jump the shark" moment, Charlottesville has fallen in the rankings, to #17 according to the latest edition of Frommer's, and the city has decided to retire that bold slogan for a more timid (and some might say clunky) one: "A Great Place to Live for All of Our Citizens."
However, according to City spokesperson Ric Barrick, it wasn't entirely a reaction to the new ranking.
"We knew we would have to change it eventually," says Barrick.
Barrick says the new slogan is part of the strategic "vision statement" adopted by City Council earlier this month, and was conceived during a weekend retreat and "brainstorming session" sponsored by a UVA professor at Wintergreen Resort in February.
"We knew the rankings were coming up," says Barrick, " but even if we'd been chosen number one again, we would have changed it."
So what do YOU think of the new slogan?