Under the Roof moving over the mountain
Those walking and driving along West Main this week may have noticed the "Emergency Liquidation" banner hanging outside Under the Roof and wondered if it meant the end for the high-end furniture store. As it turns out, after 13 years at the West Main Street location, those 19 scarlet letters only spell out the end of Under the Roof in Charlottesville.
The entire retail operation is heading to the company's Waynesboro store, which will also become home to its Internet and warehouse operations. "Our building here has been purchased," says Deb Henshaw. "Our last day in Charlottesville will be December 17."
Despite the relocation, Henshaw says the move will mean a better overall experience for her customers. "The cost structure there will allow us to lower our prices and offer more selection," she says. "The drive is easier and more beautiful than trekking up 29 North."
She heaps praise on the River City. "Target, Kohl's, PetSmart are also opening in Waynesboro," says Henshaw. "It's up and coming."
While Henshaw says she has enjoyed Under the Roof's home at West Main, she says she won't feel any twinge of nostalgia once the store relocates. "I've enjoyed being here very much," she says. "I would say that I will miss seeing the same familiar faces, but I plan on seeing them in Waynesboro."