DMB’s Moore appears in Honda truck ad

Look out, Howie Long. Charlottesville's got a new celebrity truck spokesperson, or, more accurately, saxperson. Just like the football great has been selling Chevys for the last three years, Dave Matthews Band's Leroi Moore appears in a new ad for the Honda Ridgeline. The 30-second spot features rugged fishermen trying to right their boat in the middle of a storm, when the camera pans to Moore playing some tasty tenor licks in the middle of the tempest, with the superimposed slogan "Rough Meets Smooth." You can view the ad here.

1 comment

I'm glad you told me.