ATO's Radiohead cashed in on once free album

U.K. rockers and ATO Records artist Radiohead finally revealed today that they sold 3 million copies of its album In Rainbows since its official release on January 1. That's not counting the millions of times the album was legally downloaded through the band's website since the band made it available for a purchase price of each individual's choosing (including $0). ATO Records, founded by Dave Matthews and his manager Coran Capshaw in Charlottesville, became the American distributor for Radiohead in November, a month after the band began its "pay what you will" experiment.