Parachute video debuts on YouTube
The major label debut from local rockers and former Hook cover boys Parachute is still a little less than a month away, but already the Universal Music Group's hype machine is in top gear. The group's video for the lead single "She Is Love," is featured today on Universal's YouTube channel, already garnering over 120,000 hits at the time of this post. If that tune seems familiar, it's because the song has been featured in an ad for Nivea skin care since January. The full-length CD Losing Sleep comes out Tuesday, May 19.