Big time: Charlottesville company heeds Call of Duty
Since launching their Shredhed product in 2008, Charlottesville entrepreneurs Eric Braun and John Keefe have seen demand soar for their product–- a multi-faceted trapper-keeper style folder printed with sheet music. But in a Hook cover story last month, Keefe hinted that the versatile folder was about to hit the big time with a non-musical product–- what Keefe referred to as "one of the most anticipated video games of 2009."
He wasn't kidding.
Keefe and Braun's product–- also dubbed The Big Fold–- is part of that history, thanks to its inclusion in the expanded "prestige edition" of the game, which includes a strategy guide as well as the duo's three sided folder offering laminated maps used in the multi-player game.
Keefe hopes to see the Big Fold appearing in future video game launches, calling it a "perfect fit." But in the meantime he and Braun are enjoying the Call of Duty success.
"It's very exciting," he says.