Changes at La Taza include name, prices
While La Taza prepares to open La Tazita in the SNL Buildings, which we reported on last week, down at their Downtown Belmont location they’re cooking up some changes as well–- like changing their name.
That’s right, according to La Taza owner Melissa Easter, the Belmont coffee house and eatery will soon change its name to the more elaborate Roast: a neighborhood eatery and espresso bar. Easter says its an effort to re-brand the place for the “eclectic blend of folks” who’ve frequented La Taza over the years. The change will include bringing the prices down, making service quicker, redecorating, going green by adding solar hot water heaters on the roof, adding more soups and sandwiches, and naming the sandwiches after streets in Belmont.
“Cash is a problem right now,” says Easter. “And we want to make it reasonable to go out.”
Easter says the changes should be done next week, but that people shouldn’t expect to lose that La Taza atmosphere entirely.
“We’ve changed colors a little bit, moved things around, but it will still have that funky La Taza feel,” she says.” I think it’s prettier than it was before.”
As for La Tazita, Easter says she was initially skeptical about expanding over the bridge, but has since warmed up to the idea.
“I’m so excited about La Tazita,” she says. “It’s going to be a nice, little, cozy warm spot in the SNL building.”
Of course, all this sudden change has been a whirlwind for Easter.
”It’s crazy, it was a lot to do in a little time,” she says.