CTS becomes CAT
The Charlottesville Transit Service, long referred to as CTS, has changed its name to Charlottesville Area Transit, reports Sean Tubbs for the Daily Progress/Charlottesville Tomorrow. However, the acronym for the new name could present some challenges (and opportunities) for local media. For instance, a recent NBC29 story would have been “CAT rider numbers Not Slowed By Storms,” and an old Hook headline would have been “CAT usage up 11.5 percent." Plus, how are we going to be able to avoid saying, “CAT officials are purring over their new multi-million dollar facility”? Oh, and believe it or not, the new CAT logo has an image of a black cat on it. Technically, CAT officials say it's a mountain lion, an image that will also be placed on the side of the buses. Hmmm...mountain lions in Virginia? Maybe CAT officials know something the Virginia Department of Game and Inland Fisheries doesn't.
“It’s thoroughly depressing to me,” City Councilor Satyendra Huja is reported by Tubbs to have remarked. Huja, along with Councilor Holly Edwards, voted against the name change, pointing out that no decision yet has been made on creating a regional transit authority, a decision that could eventually make any current branding effort obsolete.