Barefoot's baby: Earless Rabbit jumps out
He's best known in Charlottesville as a WINA radio host, but author and historian Coy Barefoot now has an addition to his resumé: co-founder and creative director of Earless Rabbit, an online video site that features professionally produced clips on local topics from music to art to food.
"Earless Rabbit is what comes after newspaper, radio, and television as we know it," says Barefoot, who says the idea– named for the old-school television antennas– grew from his frustration with the interruptions caused by pop-up, banner, and video ads, all of which, he says, are relics of 20th century advertising models.
"The whole idea of a TV commercial is that it's an interruption," says Barefoot, who spent the past year working with his cofounder, filmmaker Kent Williamson, in preparation for the earlessrabbit.com launch.
While the content will indeed be interruption free, earless rabbit is admittedly not always a pure journalistic endeavor. While Barefoot offers his friendly and info-packed history lessons known as "Barefoot Excursions," other folks might pay for their coverage. Businesses, musicians, and artists can pay for professional treatment, which they can then use in their own social network marketing efforts or post to their own websites.
"The commercial of the 20th century is the content of the 21st," says Barefoot. "But not in a vulgar, infomercial kind of way. You tell stories, you give people experience and video that they want to watch."