Jaquith omitted most shop-local benefits
Full disclosure: I own a local business. So you can imagine my disappointment when the Hook chose to run an essay that actively discourages shopping locally, [Janis Jaquith’s January 19 "Online specs: How I reframed the discussion"].
Apparently, Ms. Jaquith feels that the point of shopping locally is to “feel patriotic.”
In point of fact, there are many more tangible benefits. Using Ms. Jaquith’s “frame” of reference, I will highlight some of the benefits local residents (ourselves included) enjoy when my family buys our “specs” from our favorite local optician.
First, our local optician collects and pays state and local taxes which support our schools, road maintenance, libraries, and myriad other services we all take for granted. He donates to scores of local non-profits with in-kind gifts and cash. He sponsors local teams for children, youth, and adults. He pays salaries to a dozen local folks who spend their money locally on housing, goods, and services. He buys supplies from local stores and insurance from local brokers. He hires local lawyers and accountants. He buys vehicles from local car dealers and contracts local carpenters and painters to maintain his business. And he advertises on local television and radio and in local magazines and newspapers. He even advertises in the Hook. (Or, at least, he used to.)
When I consider all the ways my local optician supports my community I don’t feel like a “chump” for supporting him. In fact, I feel pretty smart.
The author is the owner of Shenanigans (proudly local since 1974) in the Barracks Road North Wing.